Nothing new there but lets not fool ourselves, the heart of capitalism will survive this years model of teenager as it has survived every previous model since it invented them. It’s an interesting link Sinead- thanks for that because it’s the sort of thing I’d have missed: with the near constant advertising we all endure everyday, I find it’s hard to muster an interest in anything to do with the whole marketing/ advertising sphere. I’ll have to weigh in with James R above though that we have heard all of this before, even down to the familiar co-opting of emergent technologies. The original article makes several very good points (and any kicking of Ibec is to be supported) but I’m not convinced this is a major skirmish in an ‘inter-generational culture war’, I would have thought that this was a constant state; combatants and technologies come and go but the culture clash goes on, gets co-opted, recharges a few years later and somewhere in all of that we’ll get the odd good song, the odd good novel, and the occasional bit of useful technology for those of us squarely located between the technology-hipsters and the Luddites.